New Dollars for Tourism Marketing

Districts on the Move: Sacramento Tourism Marketing District Renews for 10 Years!

“California begins here.” Sacramento is the star on the map of California and is recognized as America’s Farm-to-Fork Capital.

The Sacramento Tourism Marketing District (STMD) was renewed for a ten-year term, beginning July 1, 2017. Hoteliers renewed the STMD with overwhelming support from each of the four zones this spring. The STMD was implemented July 1, 2012, replacing the Sacramento Tourism Business Improvement District. The STMD was the third of its kind in California and fourth in the United States when established on December 5, 2000.

The STMD was created to provide additional funding to increase the level of sales and marketing activity by Visit Sacramento as it relates to Sacramento as a tourism, marketing, sports and event destination. Every year, Sacramento continues to “Wow” visitors with its abundance of cultural attractions, Farm-to-Fork cuisine, high energy sporting events, and a history that inspires everyone from entrepreneurs and innovators, to healthcare and government professionals. Venture out in any direction, and you’ll see why visitors and residents alike are so proud of saying, “California begins here.”

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