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Webinar: Staying Competitive On and Off the Sports Field

March 27 @ 11:00 am - 12:00 pm

Soccer, volleyball, gymnastics, destination management organization… what do all of these have in common?


Each one is competing to win the tournament, to win the meet, to win the event. Parents are spending an exorbitant amount of money on trainers, coaches, and advanced leagues to help their children excel in hopes of winning and future scholarships. Destination management organizations are investing hundreds of thousands (sometimes millions) of dollars to renovate and/or build the best sporting venues to attract large multi-day tournaments for multiple year contracts.

As destinations look to sports tourism as an option to increase overnight visitation, resulting in additional tax revenues for the destination, the question is often asked “should we invest in our current infrastructure or build new sports facilities?” If the answer is yes, then the question of “how do we pay for those infrastructure improvements” usually follows.

Key takeaways:
– Destination management organization’s sports trends including investment growth
– Facts on growth in sports travel and how far people will travel to sporting events
– Knowing when your destination needs sports tourism funding
– Determining where sports tourism funding will come from


March 27
11:00 am - 12:00 pm